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Crafted by the iconic CHI brand who revolutionized the beauty industry with the first ammonia-free hair color, CHI Ionic Permanent Shine Hair Color continues the legacy of innovation to meet the Professionals needs with the latest hair color technology.

Perfected by stylists for stylists, the reimagined line brings an extensive color portfolio of permanent cream hair colors in a multitude of intermixable shades. Formulated without ammonia and PPD, the formulas are easy to use and are true-to-tone, offering unparalleled performance and consistent results for the perfect color every time.

Featuring Hue Definition Technology, a unique complex of Aloe Vera, Hyaluronic Acid, and Silk Protein, the formulas are tailored to penetrate deep within the hair cortex to deposit color while at the same time, replenishing hydration and locking in moisture to avoid sustaining damage during processing and keep hair healthy.

The results are unmatched, delivering full saturation and deep color penetration. The color applies evenly and gently, leaving you with a color that has depth and dimension between each strand. Hair has a visibly vibrant, high-gloss shine that is fade-resistant for retention and longevity.

Benefits:

• Full oxidation of hair dyes contributing to longer-lasting color
• Silk cream base has built-in protection for sensitive scalps
• Contains antioxidants to help prevent color fading
• Adds intense moisture to hair during coloring services for conditioning while providing natural smoothing agents
• Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage
• Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine
• Ammonia FREE. Sulfate FREE. Paraben FREE. Cruelty FREE.

How To Use:

• Mixing Ratio: 1:1.
• CHI IONIC Permanent Shine Hair Color + CHI Developer.
• Process for 30-35 minutes depending on coloring series being used.
• *refer to instruction sheet and manual for complete directions.